There are a few reasons why football season is a critical time for your business to get down to business. First of all, it's the holiday pre-season which is now rolling into prime time. It's time to "prepare" your customers for the season of giving. More importantly, though, millions of Americans essentially focus their lives around this sport. If your business can wedge itself in there, then you've got millions of Americans focused on football...and also focused on your brand. There's no better way to make a stand than with a business accessory like the Elleven Vapor Zippered Padfolio from Leed's which includes a tech trap stand that your clients can use to carry their devices to the big games.
So, how does your business "wedge itself in there?"
There's always sponsorship. You can sponsor just about anything nowadays! The beer line? Maybe the bathroom break? Or you could run a TV ad during the broadcast! Yeah! A TV ad!
Unfortunately, if your marketing budget is less than a couple mil, these options, well, aren't options.
In my opinion, football season lends itself perfectly to promotional items.
Think about it: whether fans are watching the game at home, at the local bar and grille, or at the stadium, there is an effective and affordable way for your brand to "wedge itself in there" through the use of promo items.
At the stadium, cold-weather tailgaters can be warmed up with an embroidered fleece blanket in their home team's colors. Or beverages can be kept cold in a cooler imprinted with your logo.
Bar room promotions - held during gametime - are perfect for promotional giveaways. Customized bottle opener keychains are inexpensive, effective, and welcomed by bar room crowds.
Finally, for the fans who tune in at home, imprinted beer mugs are a great way to get your brand seen...and remembered. It will, after all, be responsible for distributing the most important part of the party (besides the game, of course). You can find many of these promotional items at PromoManagers, and get free shipping in the process (this is especially good for bigger items).
The bottom line is that your existing and prospective customers are going to be affected by football fever. You can't beat it. So you might as well join it.